Cute company name? You’ve got my attention.
BlogI realised for the second time today that I’m a sucker. A sucker for cute product names or cute company names, regardless of product.
Case in point: a couple of months I received an email from a company called OtterBox. They’re an American firm I believe, manufacturing cases for iPods, mobile phones and portable devices. Normally I would have hit delete fairly quickly as it’s not relavent to our UK readership, and I have so many requests to write about cases it’s untrue.
But I didn’t. Their company name was cute — OtterBox — it’s awesome. And their logo was a little otter swimming upside down in a lake. It made me grin, because I love animals and I love otters.
So what did I do, after not deleting her email? I replied, saying we probably can’t ever write about products that aren’t directly available in the UK, but to keep me on their list for future products. I may have mentioned I liked their company name, too, and they may have mentioned they thought it was cute as well.
Today I got a release for a product by a company called eStarling. Again, it’s kind of a bird, and that’s kind of cute. What didn’t I do? Hit delete. I read most of it. I can’t cover it, but the cuteness of the name got my attention for a full 30 seconds.
So in future, consider product names like iKitten, eGuinea Pig or the ever-amusing Fluffy Soggy Moggy Wet Cat Exteme Photo Frame, and chances are I’ll either write about it, or at least blog about why I didn’t.
Go ahead, check out http://www.otterbox.com/ and eStarling.