Nate Lanxon

Next for Apple: Lossless iTunes Store

I’ve just written about why Apple developed its own lossles audio codec, and why I’m certain the iTunes Store will start offering lossless audio downloads within the next 12 months.

With the current state of the music industry, innovation surrounding music consumption is vital. iTunes is not only the solitary music store capable of successfully monetising lossless downloads (due to its integration with iTunes/iPod), but it’s also arguably the only one with a company behind it that will push for innovation until it’s blue in the face.

Linky: http://reviews.cnet.co.uk/natelanxon/0,139102300,49294808,00.htm